July 19th, 2010 by Dr. Sheila Moore Ph.D
In our previous Economic Insights article, we expanded our understanding of the macro economy with the concept GDP — Gross Domestic Product. And we discovered that the key to assessing changes in our economy is by noticing not just the actual dollar value — but rather the percentage change in our indicator, period over period.
To have a better grasp for evaluating GDP, we need to make another adjustment to our macro measurement, and that is: we must take into account price changes that could affect the dollar value of GDP — and in turn distort the changes in real productivity or real output. So we need to move from the concept “GDP” to “Real GDP”.
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Tags: concept, current gdp, deflator, dollar value, econometrics, economic indicators, Economics, Economy, financial media, gdp, gdp deflator, Gross domestic product, index numbers, macro economy, macroeconomics, macros, measuring gdp, national accounts, Real gross domestic product, statistics, Value
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May 13th, 2010 by Dr. Sheila Moore Ph.D
In the previous Economic Insight we introduced the concept of GNP, or Gross National Product. For decades this was the major macro-economic indicator of final output produced for the economy over a year’s time.
As the world became more internationalized, and as increasing numbers of companies became more globalized, the measurement of GNP became ever more difficult, especially in the attempt to identify what would be “national” product (which could be produced anywhere in the world). So the concept was updated to GDP — or Gross Domestic Product.
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Tags: Economics, Economy, GNP, Gross domestic product, Management, Measures of national income and output, Real gross domestic product, United States, United States Economy
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May 10th, 2010 by Scott Young
For almost a decade now we have been hearing how important search engine optimization is for your company website. Millions of dollars have been spent to try and climb the results ladder. What exactly has it done for your business? In most cases I would venture to say that it has contributed very little to your bottom line. Human behavior studies have shown that if you are not listed in the top five search results you are irrelevant to most people.
Additionally, Google™ changes their search algorithms more than once a day to prevent people from exploiting their search engine. That being the case how can you expect to be in the top five results of a query that may have a global audience and how much are you willing to spend to maintain that top listing?
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Tags: Business, Buzz, Customer, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Sales, Search engine optimization, Strategy, Value, Web search engine, Website
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May 5th, 2010 by Scott Young
Do you think the day will ever come when the deciding factor for your customer’s purchase will not be based on your price? Are your margins shrinking because you have to continually cut your rate or product price to compete with others in your market space? The time has come to stop the downward spiral of price competition an prevent it from gutting your business profits.
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Tags: Customer, Customers, Management, Marketing, Price, Sales, Strategy, Value
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March 17th, 2010 by Dr. Sheila Moore Ph.D
The aggregate, overall economy is that sphere within which we all live. Even if you try to ignore it, or profess to have no interest in it, the impact of the Macro economy is pervasive and unavoidable. So for your own well-being, it is best to have knowledge about the Macro economy – and then to understand policies undertaken in its name.
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Tags: Aggregate Demand, Community, Economics, GNP, Macro, Management, unemployment
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March 5th, 2010 by Scott Young
If it there is one thing I have learned over the years it is that you can find inspiration almost anywhere if you are open to receiving it. A good case in point is this podcast from the Theatre Of The Mind web site. Lori Culwell proposes that that many people strive to attract success and abundance in their lives but they do things that drain their creative energy batteries. If your batteries are dead when an opportunity comes by you will not be able to take advantage of it. To prevent that you need to manage your energy use just like you do for your home or your car. You need to engage in activities that recharge your creative batteries so you have a strong reserve to expend when your opportunities arrive.
We all have opportunities, those who appear to be successful are the ones who have the creative energy to take their opportunities to the bank.
Take 30 minutes to listen to the pod cast and see if you can find something to enhance your professional life.
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Tags: Attraction, Consciousness, creativity, Energy, Meditation, Sustainable
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July 5th, 2009 by ListenToSee
Sustainability is quickly becoming the new buzz word for business, society and the environment. Unfortunately, when something becomes in vogue, much of the original or core meaning is lost to spin and marketing for profit. I would suggest that if we each, as individuals, managers, and business leaders work at making our sphere of influence sustainable many of the social, economic and environmental issues that face the world today would disappear.
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Tags: Community, Customer, Employee, Manager, Sustainable, Vendor
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May 26th, 2009 by ListenToSee
Many of the business owners that I talk to are struggling with the problem of how to sell their product in an economic environment that seems to be taking so many customers out of the market. Most are struggling just to keep their company alive. We, as a business community and as a country; have become distracted by constant and often conflicting rhetoric coming out of the media and our political leaders. In short we have lost our focus on things that matter most to our business.
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Tags: Add new tag, Customers, Economy, Management, Sales, Vendors
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April 18th, 2009 by ListenToSee
Answering this question is not always easy for most businesses. When looking for places to trim the budget, marketing is an easy target with immediately perceived results. While this may be the case, you should take a long hard look at the ramifications of reducing your exposure in the marketplace.
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Tags: Buzz, Customers, Economy, Management, Marketing
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